TumblogWritings and observations when curiosity strikes

Apr

16

What is a designer?

How design feelsRecommended read by Jonathan Berger or Pivotal Labs: Subjective Design & Objective Design – Design Metrics.

“DESIGN” IS A MESSY WORD. When people ask what I do and I reply “I’m a designer,” their first reaction is often to point at my chest: “Oh! Did you design that shirt?”

“Not that kind of designer,” I reply.

Next they’ll point somewhere around the room. “Oh,” they’ll say “did you hang that wallpaper?”

“Not that kind of designer,” again. Rather than let this game play on, this is usually the time to describe web design, interaction design, product design, visual design, UX design, UI design, etc. The content is tailored to the design-literacy of the interlocutor, but the story is the same. Modern “design” in the context of building products is a mix of many different design disciplines (and: naming things is hard.)

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Apr

14

2014 LeanUX Slides

LeanUX Sketching

Thursday, Friday and Saturday design thinkers took over Jersey City. It was fantastic. More to come on this from me, but for now I wanted to share the 2014 LeanUX Slides.

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Apr
05

Saturday escape

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Apr
03

So this happened today

The newsonomics of Digital First Media’s Thunderdome implosion

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Apr

01

Moving to a customer-centric approach to attribution

It’s often difficult for marketers to move beyond the trappings of the last click when choosing an attribution model. It’s tempting to measure everything with simple cost-based metrics. But building this type of attribution model—one that just tells marketers what each interaction is worth—is likely too simple an approach. By resorting to a myopic view, businesses miss key opportunities to connect with consumers. Instead of dwelling on clicks in isolation, it’s time we took a customer-centric approach to attribution, examining all of the touchpoints in the customer journey. Read more »

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