Inline Link Please!

In recent days, the Chicago Tribune and Editor & Publisher reported on the creation of furlough house swap, which was co-founded by Jodi Gersh and muah. #

As they do in the South, I must first extend my gratitude for recognizing the value of the site and for the kind words about the innovative idea. Steve Johnson discovered the story only hours after Gersh and I tweeted out the idea, so it was only natural he would contact his source by tweeting back. He has been following me ever since. #

When I read the Tribune story, my eyes immediately focused on the inline twitter link that was in the third graph. After clicking on it, I quickly realized this was one of those automagically-generated links. #

My expectation was that the link would take me to the original tweet about #furloughhouseswap or to the search string. When I was sent to a topics page that had little relevance, I was disappointed for two reasons. First, the link would add context to the story and allow the readers to dig deeper. Second, you’re writing about a Web site – at least link to the site!!! #

Editor & Publisher – ditto. #

Before you get angry because I’m overreacting and you have no resources, let me tell you about my former life. For five(ish) years, I was the person that had to create the deep links from your stories and add relevant context. I know it was tedious, but it sure felt like it was worth it. So, I’m allowed to criticize, especially if I say God bless afterward. #

Steve and Joe, please add a link to the site and God bless! #