Social Impact is the New Social Status

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In 2009, I began to notice a steady increase of large and small businesses that were trying to associate its brand with a cause or movement. #

To be fair, one of my main focuses at my job right now is to study the way consumers interact with causes. If the research we’ve conducted on behaviors is true, many of you will be buying these navel oranges from your local Whole Foods. And just in case you were wondering, yes I bought the bag of oranges. #