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Posts under ‘Advertising’

Swapping Blue for Gold and Brand for Revenue

Last Monday, March 16, washingtonpost.com swapped out their standard #0c4790 for a glorious #d2b309. For those of you that haven’t memorized the entire RGB hex code, they swapped blue for gold — and we’re not talking Olympic gold here.
“Wow, washingtonpost.com has a really, really gold nav bar now…,” Chris Avore, a consultant from [...]