Lately, I’ve been soaking up as much as I can about the tourism industry and how it is being impacted by technology. Often, journalists find themselves preaching to the choir. It is enlightening to explore how another industry is integrating new technologies into its day-to-day. Overall, I’ve been quite impressed with how interactive marketers and [...]
Posts under ‘Advertising’
Swapping Blue for Gold and Brand for Revenue
Last Monday, March 16, washingtonpost.com swapped out their standard #0c4790 for a glorious #d2b309. For those of you that haven’t memorized the entire RGB hex code, they swapped blue for gold — and we’re not talking Olympic gold here. “Wow, washingtonpost.com has a really, really gold nav bar now…,” Chris Avore, a consultant from D.C., [...]